What is Great For You?

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Cost: per serving


Now Walmart makes shopping for more nutritious food easier

Busy moms often ask, “What’s the best way to find more nutritious food for my family?” Now it’s easier than ever: Just keep an eye out for the “Great for You” icon on more nutritious items in the produce section and on Great Value and Marketside products rolling out nationwide later this year. This inspiring icon is part of Walmart’s healthier food initiative, specially made to help customers select the most nutritious food options at affordable prices. These include fresh, frozen and canned fruits and vegetables, fiber-rich whole grains, low-fat dairy, nuts, seeds and lean meats. Other examples of these items include brown rice, 100 percent whole-wheat bread, 1 percent milk, raw almonds and 93 percent lean ground beef. We know you have to balance busy schedules and tight budgets — now this simple tool makes it even easier to plan nutritious meals for you and your family.

You can trust that foods labeled with the “Great For You” icon have met rigorous nutrition criteria based on the latest nutrition science from the 2010 Dietary Guidelines for Americans, U.S. Food and Drug Administration (FDA), U.S. Department of Agriculture (USDA) and Institute of Medicine (IOM). The criteria have undergone an extensive evaluation process using thousands of grocery items to help ensure that only those grocery items from food groups that we should eat more of and with nutrients that we should eat more of get the “Great For You” stamp of approval. Specific details on the criteria and a list of recipes using “Great For You” foods can be found at www.walmartgreatforyou.com.

“Customers asked us to make healthier food choices easy while keeping prices low,” said Jack Sinclair, executive vice president of grocery for Walmart. “The nutrition experts we engaged told us to make the criteria tough and significant. We feel confident that the “Great For You” icon balances those objectives, and will become an important tool Walmart shoppers can use to fill their fridge and pantries with more nutritious food at prices our customers can afford.”

Check out recipes in our Great For You program.

Used with permission. © 2014 Walmart. All Rights Reserved. See full legal

  • Great For You

    Nutritious, budget-friendly recipes that make it easy to feed your family fresh, delicious meals.


  • A gluten-free diet


  • Organic cereal: Whole grains, etc.


  • Healthy cooking techniques


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